How to Write Better
A Copywriting Improvement Workshop
Forum homework feedback + access to live Q&A calls
Is your copy out of tune?
Tired of seeing a sea of red ink on every draft you turn in?
The key to earning more as a freelance writer is nailing your copy on the first try.
Stop spending hours on edits and falling short of your clients' expectations!
Great copywriting is music to your reader's (and client's) ears. But too many wrong notes spoil the harmony. If you're worried your lack of copywriting skills has your freelance business on the brink of collapse, join us and learn how to wow your clients with sparkling copy that matches their brand voice.
Boost your writing skills and your confidence so you can deliver top-notch copywriting — and get paid more!
Here's your chance to get practical, actionable tips on writing more conversationally, clearly, and concisely.
Stop worrying and sharpen your writing chops.
Join our 4-week online bootcamp, How to Write Better (A Copywriting Improvement Workshop).
Expert freelance copywriter Kaleigh Moore will help you write copy your clients will love.
If you need personalized, pro help improving your copy, it happens here. Now.
Copywriting — especially persuasive copywriting — takes practice. To ramp up quickly, you need feedback. And you don't want the painful experience of getting dropped by clients because your copy isn't up to par. OUCH.
Take How to Write Better, and you can say hello to client raves in your email inbox–and goodbye to the sea of red ink!
We created this course for all the writers who've asked us, "Could you take a look at my copy and tell me if it's any good?"
Is that you? Then hop on this rare opportunity to get personalized feedback! Gain the confidence to pitch great clients — and the skills to wow them with your writing.
Here's how it works:
Pre-Challenge
What makes great writing? Put your skills to the test! In this pre-challenge, you'll reverse engineer a piece of writing you love to find out what works, what doesn't, and how you can apply these insights in your own work. (Don't worry — we've got guidelines and tips on how to do this!)
Each Week: Skills-building Homework with Individualized Feedback Improve your copywriting skills fast with individualized feedback on your homework posts in our class forums. Kaleigh and our team of pro moderators in the Den will help you spot — and repair — the weak spots in your copy.
Recordings, Handouts and Transcripts
Want to work at your own pace? We've got you covered! Our training materials are yours to download and re-read or watch at your leisure. We record and transcribe everything. Can't make a live Q&A? Leave questions ahead of time and read/watch answers later. No worries! And with our killer bonuses — which include podcasts on self-editing, writing killer headlines, and interviewing — you'll get all the training you need to start earning the big bucks.
Homework Forum & Live Q&As
Throughout class, you'll be able to ask questions and "talk shop" with your fellow writers on exclusive, student-only class forums. Kaleigh and Den Moderator-in-Chief Angie Mansfield will present live Q&As each Thursday in October, to ensure all your questions get answered.
Let's break down the learning, week by week:
WEEK 1
How to write conversationally, clearly, & concisely
Q&A Coaching Call
Oct. 7: 11 PST-2 EST
Start with the basics!
We'll teach you the must-know, foundational tips and tools for great, snappy copywriting.
Learn how to write like you're chatting up the reader in a coffee shop. You'll trim the fat from your writing and make your client's message crystal clear to their audience.
WEEK 2
How to write a great headline, intro, quote, and conclusion
Q&A Coaching Call
Oct. 14: 11 PST-2 EST
Ever wonder why some headlines entice you to click while others leave you scrolling on?
In this lesson, you'll learn how to write headlines that get clicked and posts that get read all the way to the end. Grab readers with a compelling intro, great quotes, and a neat conclusion.
WEEK 3
How to write persuasive sales copy and strong CTAs.
Q&A Coaching Call
Oct. 21: 11 PST-2 EST
The Call to Action (CTA) is a crucial element of any piece of copywriting. If your writing sells, that's your ticket to earning well and having a steady stream of clients. Talk about being in demand!
Become a master of persuasion and get the secret sauce for writing that makes readers eager to follow through on that CTA.
WEEK 4
How to add personality & capture a client's voice
Q&A Coaching Call
Oct. 28: 11 PST-2 EST
Not sure what it means to write in a client's voice? Worried that all of your writing sounds the same — or worse, puts readers to sleep?
Never fear — this week, you'll learn to write with personality that captivates readers. You'll also discover proven methods for writing to a company style guide and in your client's voice.
Have questions? Read our FAQs.
Raves for Our Courses
"By far the most valuable part of the course has been the coaching and mentoring. "
“I just signed my 4th retainer client and numbers 5 and 6 are about to sign as well! I've done website content for three new websites, a 4-panel brochure, and Webinar content. I got some clients from networking, and some from just changing my job title on LinkedIn, from what I learned in Launchpad. I've increased what I'm charging and at this point, my price for a blog post ranges from $125 - $400 and up. I have so much work, I'm scrambling to keep up. I'm projecting $40K in income this year. Thanks, Carol!"
Kylie Saunder Copywriter
"Got my first real client — and launched my career"
"After just a few weeks in the Den, I went to a networking event and got my very first REAL client – one who was willing to pay a professional rate. I’ve since used the Den’s resources to build an SEO-friendly website that’s brought in more work opportunities than I know what to do with! My cannabis writing took off, and now I have three regular clients, plus two more that give me project work.
If you’re a freelance writer, and you want to take your business to the next level, join The Freelance Writers Den. It’s one of the best investments you can make. "
Daryl Watson The Cannabis Copywriter
"Every time...my writing improves."
"Kaleigh has found a way to be authentic and genuinely helpful, and it makes her lessons stand out from the noise. The info she shares is practical, informative, and actionable.
Every time I implement what she’s taught, my writing improves."
Stephanie Gimler
Copywriter
What makes this program unique?
There are plenty of classes about how to write. Go grab a "How to Be a Copywriter" book on Amazon...and struggle on your own to put those lessons into practice. Or invest in a $2,500 copywriting course, only to find it's dated and presenters aren't, well, present. When it comes to something as fundamental to your freelance success as your writing, it pays to take a course from a live presenter who can give you feedback along the way. That's what we've got for you in How to Write Better.
No other course gives you this level of homework feedback, live Q&A time, answers, templates, and advice — the ingredients you need to succeed.
Finally, no other course comes with a month of full access to everything in our Freelance Writers Den community — 300+ hours of additional learning opportunities, our Junk-Free Job Board, 24/7 forums, support from 1,500+ members, and more, to supplement your learning. All for the price of this single course!
Meet your instructors:
Kaleigh Moore
Kaleigh has been a full-time freelance writer for eight years, creating content for companies like Stripe, Shopify, AT&T, and others on the Fortune 500. She also contributes to publications like Forbes, Vogue Business, Adweek, and Inc.
When not writing, Kaleigh consults with startups about scaling their content teams using freelance writers, co-hosts the Freelance Writing Coach Podcast, and has taught more than 3,000 students through the Creative Class, an online course covering the business of freelancing.
Carol Tice
Longtime freelance business writer Carol got her first freelance writing jobs around 1990 — and, after 12 years as a staff writer, started freelancing again in 2005. She's earned six figures annually from her writing since 2011, and has helped new freelance writers launch their careers for nearly a decade. She's written for Deloitte, Costco, Dell, American Express, Forbes, Entrepreneur, and many more.
Carol founded the award-winning Make a Living Writing blog, and the Freelance Writers Den community, and has presented more than 20 online courses. She lives on a lake in Seattle with the man who makes it all possible and Rex the Wonder Dog. She's currently focused on book ghostwriting — see what she's writing now at caroltice.com.
So how much is it?
Imagine finally being confident in your copywriting — no more stressful edit requests from disgruntled clients, no more scrambling to replace promising clients that become one-off projects because they're dissatisfied with your copy. Imagine landing ongoing work from a steady stable of thrilled clients.
Aren't you ready to make it happen?
What would that be worth to you, to take a transformative copywriting course with individual feedback that could take your writing business to a whole new income level? Where you book tens of thousands of dollars more each year? It's almost...priceless, when you think about it.
Relax, we're not charging that much! Your investment for a full month of hands-on copywriting training from experienced pros runs just $297 USD.
"Among the best!"
"I put Kaleigh's tips and strategies for writers up there with the very best. She always teaches writing lessons I can use right away."
— Todd Jones, freelance writer
That sound good?
Then let's level up your skill and your income with How to Write Better (A Copywriting Improvement Workshop):
$297 USD
No-Risk Guarantee
Not sure if this course is for you? Try it out with no risk! Give our course materials and the Den a try for up to 7 days. If you decide it's not for you, we'll cheerfully refund your money. (We’d like to say “No questions asked,” but we’ll be dying to know how we can make our classes better.)
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